You're guessing.
We make it clear.
SEO and GEO so Google ranks you and ChatGPT recommends you. Websites that load. Ads that count orders. Strategy from the numbers you already have. Four people in Bucharest, building with AI since 2020.
00 sound familiar
Your phone, this week.
None of it fixes itself. Every week it stays this way, the order goes to the shop that loaded first.
A site that loads before they give up.
We build on what you already run, or from scratch when that's cheaper. Fast on a phone, clear on a laptop, measured from the first day. You own the code, the accounts and the passwords.
- WooCommerce
- OpenCart
- static
- speed work
- tracking before launch
- an undo for every release
a Bucharest shop · measured on the live site · 25 Aug 2026
Found on Google. Recommended by ChatGPT.
Search has two front doors now. SEO gets you ranked on Google. GEO, generative engine optimisation, gets you named when someone asks ChatGPT, Gemini, Perplexity or Google's AI answers. We do both, and every month you see where you stand in each.
- SEO
- GEO
- AI Overviews
- structured data
- llms.txt
- AI crawlers let in
- monthly report
illustration · this is the answer we build pages for
Ads that count orders, not clicks.
Meta, Google, and ChatGPT ads, which opened in Romania this year. We fix what your tracking counts before we spend a leu, then adjust every week. Spend and orders, in one report.
- Meta
- ChatGPT ads
- tracking first
- weekly changes
- cost per order
spend and orders in one report, every month
Strategy, from the numbers you already have.
Management consulting the way a strategy firm does it, without the strategy-firm invoice. Paul spent three years at BCG. We read your orders, prices, ad spend and competitors, and write up what to change, each fix with a price. Sometimes the answer costs nothing to act on.
- management consulting
- pricing
- order history
- competitors
- ad spend
- a price next to each fix
| what | vs. competitors | fix |
|---|---|---|
| Category A | on par | hold |
| Category B | far cheaper than everyone | raise it |
| Category C | pricier | hold |
| Delivery | unclear | one page |
illustration · the real one has your numbers and a price next to each fix
05 free · 20 seconds
See what Google and ChatGPT see.
A free SEO + GEO check. Paste your site and we read it right now, the way Google and the AI assistants do, then show you sixteen things that decide whether you get found. Nothing to sign up for.
We fetch your homepage, robots.txt, sitemap and llms.txt once, and keep nothing.
06 why us
co-founded
Best App 2022
3 yrs, strategy
backed WOMBO● Lighthouse 96·100·100·100Most agencies still optimise for the Google of 2019. We build for the search your customers do now.
More of your customers ask ChatGPT what to buy, and Google now answers many searches with an AI summary before the first link. We've built with these tools since 2020, when Paul co-founded WOMBO and Dream went past 200 million downloads, so we know what they do well and exactly where they fall over. That's why we do GEO alongside SEO, why our site check tests what AI assistants can read, and why this site has an llms.txt. We use AI where it makes the work faster and better. A person signs off on every line that reaches your customer.
07 work
Two clients. Both still selling.
Both in Bucharest, both live. Names when they say yes in writing.
A florist in Bucharest
In business since 2000, selling online. We read the orders first, then rebuilt the storefront on the platform it already had.
- Server response, median · 1.33 s → 0.07 s · 25 Aug 2026
- New storefront live · 1 September 2026
- Platform · unchanged, WooCommerce
An optician chain in Romania
Location pages, a booking form that tells the ads about real bookings, and search copy on five pages.
- Location pages live · 4 · 30 Sep 2026
- Booking event for ads · confirmed bookings only · 2 Oct 2026
- SEO copy live · 5 pages · 2 Oct 2026
This site
Built from a written brief with Claude Code. Every number on it is measured, and this page says how.
- Built · 2 Oct 2026, with Claude Code
- Water · a fluid sim on your GPU
- Weight · 181 KB, home page, uncompressed
08 how it goes
Stop whenever you like. Keep everything.
The diagnosis first
We read your orders, prices, ad spend and competitors. You get a written plan, with a fixed price next to each fix.
The build fixed price
We build what the plan says, on a staging copy you can click through, then live, with an undo for every release.
Every month optional
We read your numbers every month and come back with the next change worth making, and what it's worth.
Prices: the four of us decide this week.
09 in writing
Four promises.
draft · all four sign off before launch
The plan is yours
Stop after the diagnosis and keep the written plan. Hand it to anyone you like.
You own everything
Code, domain, hosting, ad accounts, analytics. In your name from the first day.
The price is fixed
Agreed in writing before any work starts. If we underestimated, that's on us.
One working day
Every message answered within one working day, by one of the four of us.
10 team
Four people. One group chat.
No account manager. The person you meet is the person who does the work. Tap a card.
01/04Paul Pavel
strategy · buildsPaul Pavel
strategy · buildsThree years at BCG, the management consulting firm. Co-founded WOMBO; Dream went past 200 million downloads. Reads the numbers, then builds.
(•̀ᴗ•́)وMarina Dumitru
paid adsMarina Dumitru
paid adsRuns Meta, Google and ChatGPT ads, and makes the tracking count orders.
[bio from Marina](◕‿◕)Alexandra
SEO + GEO · every wordAlexandra
SEO + GEO · every wordSEO and GEO. Writes and structures every page that goes live, so Google ranks it and AI assistants quote it. Including this one.
[surname and bio from Alexandra]ᕦ(ò_óˇ)ᕤRareș
clients · first meetingRareș
clients · first meetingFirst call and first meeting, in person when you're in Bucharest.
[surname and bio from Rareș]( ˘▽˘)っ☕11 contact
Tell us what you sell.
One message is enough. We look at your site before we reply, so the first call is about your business.
MAR