You're guessing.
We make it clear.
Websites that load, search that finds you on Google and in ChatGPT, and ads that count orders. Four people in Bucharest who read your numbers before touching anything.
00 sound familiar
Your phone, this week.
None of it fixes itself. Every week it stays this way, the order goes to the shop that loaded first.
A site that loads before they give up.
We build on what you already run, or from scratch when that's cheaper. Fast on a phone, clear on a laptop, measured from the first day. You own the code, the accounts and the passwords.
- WooCommerce
- OpenCart
- static
- speed work
- tracking before launch
- an undo for every release
a Bucharest shop · measured on the live site · 25 Aug 2026
Found on Google. Quoted by ChatGPT.
Search has two front doors now. We write and structure your pages so Google ranks them and AI assistants cite them, and every month you see where you stand.
- one page per thing you sell
- structured data
- llms.txt
- AI crawlers let in
- monthly report
illustration · this is the answer we build pages for
Ads that count orders, not clicks.
Meta, Google, and ChatGPT ads, which opened in Romania this year. We fix what your tracking counts before we spend a leu, then adjust every week. Spend and orders, in one report.
- Meta
- ChatGPT ads
- tracking first
- weekly changes
- cost per order
spend and orders in one report, every month
Your numbers, read before anyone builds.
Orders, prices, ad spend, and what your competitors charge, written up with a price next to each fix. Sometimes the answer costs nothing to act on.
- order history
- prices vs. competitors
- ad spend
- a price next to each fix
| what | vs. competitors | fix |
|---|---|---|
| Category A | on par | hold |
| Category B | far cheaper than everyone | raise it |
| Category C | pricier | hold |
| Delivery | unclear | one page |
illustration · the real one has your numbers and a price next to each fix
05 free · 20 seconds
See what Google and ChatGPT see.
Paste your site. We read it right now, from the edge of the internet, and show you sixteen things that decide whether you get found. Nothing to sign up for.
We fetch your homepage, robots.txt, sitemap and llms.txt once, and keep nothing.
06 why us
co-founded
Best App 2022
3 yrs, strategy
backed WOMBO● Lighthouse 96·100·100·100We've built with AI since 2020. That's why we're careful with it.
Most of what's sold as AI right now is a prompt and a logo. We've built with these tools since 2020, when Paul co-founded WOMBO and Dream went past 200 million downloads. So we know what they do well, and exactly where they fall over. We use them where they make the work faster and better: building, measuring, drafting, checking. A person signs off on every line that reaches your customer.
07 work
Two clients. Both still selling.
Both in Bucharest, both live. Names when they say yes in writing.
A florist in Bucharest
In business since 2000, selling online. We read the orders first, then rebuilt the storefront on the platform it already had.
- Server response, median · 1.33 s → 0.07 s · 25 Aug 2026
- New storefront live · 1 September 2026
- Platform · unchanged, WooCommerce
An optician chain in Romania
Location pages, a booking form that tells the ads about real bookings, and search copy on five pages.
- Location pages live · 4 · 30 Sep 2026
- Booking event for ads · confirmed bookings only · 2 Oct 2026
- SEO copy live · 5 pages · 2 Oct 2026
This site
Built from a written brief with Claude Code. Every number on it is measured, and this page says how.
- Built · 2 Oct 2026, with Claude Code
- Water · a fluid sim on your GPU
- Weight · 180 KB, home page, uncompressed
08 how it goes
Stop whenever you like. Keep everything.
The diagnosis first
We read your orders, prices, ad spend and competitors. You get a written plan, with a fixed price next to each fix.
The build fixed price
We build what the plan says, on a staging copy you can click through, then live, with an undo for every release.
Every month optional
We read your numbers every month and come back with the next change worth making, and what it's worth.
Prices: the four of us decide this week.
09 in writing
Four promises.
draft · all four sign off before launch
The plan is yours
Stop after the diagnosis and keep the written plan. Hand it to anyone you like.
You own everything
Code, domain, hosting, ad accounts, analytics. In your name from the first day.
The price is fixed
Agreed in writing before any work starts. If we underestimated, that's on us.
One working day
Every message answered within one working day, by one of the four of us.
10 team
Four people. One group chat.
No account manager. The person you meet is the person who does the work. Tap a card.
01/04Paul Pavel
builds · reads the dataPaul Pavel
builds · reads the dataThree years at BCG. Co-founded WOMBO; Dream went past 200 million downloads. Builds the sites and reads the numbers.
(•̀ᴗ•́)وMarina Dumitru
paid adsMarina Dumitru
paid adsRuns Meta, Google and ChatGPT ads, and makes the tracking count orders.
[bio from Marina](◕‿◕)Alexandra
SEO · every wordAlexandra
SEO · every wordWrites and structures every page that goes live, including this one.
[surname and bio from Alexandra]ᕦ(ò_óˇ)ᕤRareș
clients · first meetingRareș
clients · first meetingFirst call and first meeting, in person when you're in Bucharest.
[surname and bio from Rareș]( ˘▽˘)っ☕11 contact
Tell us what you sell.
One message is enough. We look at your site before we reply, so the first call is about your business.
MAR