An optician chain: location pages, honest booking data, search copy.

Four location pages went live on 30 September 2026, each with its own address, hours and booking.

The booking form's tracking broke after one use, so the ads couldn't see bookings. We fixed it, and added an event that fires only when a booking is confirmed, so the ad account learns from real bookings.

Alexandra's search copy went live on five pages on 2 October. Next: navigation for 1,057 frames, built from the catalogue's own data, with every one of 4,576 placements checked before release.